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Online Signature Marketing Membership Programme
Welcome To The Signature Marketing Programme
Welcome and Introduction (2:52)
Step One - Align Goals, Aspiration and Objectives
Tactical Planning (74:06)
The Business SkillSet (13:09)
Identify Target Markets (26:41)
Step Two - Understand Our Customers
Target Effectively (35:19)
Remove Conversion Barriers (12:59)
Achieve Customer Insight (37:21)
Step Three - Combine Marketing Methods
Tools to Use (17:59)
How to Combine Them (5:20)
Develop a Brand Approach (13:33)
Step Four - Adapt Market Position
Where Are We Now (28:27)
Where Do We Want To Be (29:27)
Pricing Opportunties (24:08)
Step Five - Measure Marketing Effectiveness
What To Measure (11:03)
Reviews & Testimonials (10:58)
Analytics (14:00)
Step Six - Design a 12 Month Action Plan
Plan to Plan Don't Plan to Fail (14:18)
Putting It All Together (18:38)
Document Your Action Plan (6:28)
Session Seven - Craft Distinctive Communications
Define Your Style (45:40)
Use Storytelling (12:36)
Protect Brand Reputation (14:54)
Step Eight - Define The Customer Journey
Understand The Steps (19:41)
Adding Value (9:24)
Develop A Content Calendar (19:11)
Step Nine - Navigate Promotional Channels
Social Media Tools and Techniques - Using Video and Websites That Convert (17:08)
Working With Journalists (7:41)
Writing Creative Briefs (9:24)
Resources and Supporting Documentation
Social Media Tools
Useful Podcasts For Additional Support
Supporting Podcast Audio Files
Closing Video
Before You Go (1:20)
Protect Brand Reputation
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