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Savvy Social Media | Bite-Sized Programme
WELCOME VIDEO
Video (3:06)
SAVVY SOCIAL MEDIA ESSENTIALS PROGRAMME
Savvy Social Media Facebook Essentials (31:18)
Savvy Social Media Twitter Essentials (31:49)
Savvy Social Media Pinterest Essentials (9:58)
Savvy Social Media Periscope Essentials (25:44)
Savvy Social Media LinkedIn Essentials (34:30)
ESSENTIAL RESOURCES
Savvy Social Media FACEBOOK ESSENTIALS Help Sheet
Savvy Social Media TWITTER ESSENTIALS Help Sheet
Savvy Social Media LINKEDIN ESSENTIALS Help Sheet
STARTER MENU
Session One: What are the benefits of social media, what are the trends, and where are you now? (15:47)
Session Two: Identifying your needs and the needs, wants, hopes and fears of your audience (18:39)
RESOURCES SECTION
SAVVY SOCIAL MEDIA WORKBOOK Online version
Savvy Social Media Workbook Print Version
Customer Persona Worksheet
Podcast: What makes your customer tick?
Podcast: Scrumptious Social Media
MAIN MENU
Session Three: Tailoring your message to your audience, building your content calendar and recording your successes (24:09)
RESOURCES SECTION
Content Calendar and Social Media Audit
PUDDING MENU A
Session Four: Delicious Platforms Twitter (39:20)
Session Five: Delicious Platforms Facebook (38:43)
PUDDING MENU C
Session Seven: Luscious Platform LinkedIn (39:52)
PUDDING MENU D
Session Eight: Unique content and Distribution Channels (32:36)
Session Nine: Dynamic Content (videos) (14:34)
Session Ten: Inspire others, nurture and business goals (13:33)
RESOURCES SECTION
Best sizes for images on social media
Top social media management tools INFO
Social Media Policy Template EXAMPLE
AFTER DINNER MENU
Session Eleven: Analytics (16:05)
Session Twelve: Future Proofing - Social Media Policy (10:00)
Session Thirteen: Tone of Voice Guide (13:10)
Session Fourteen: Reputation Protection (9:58)
Session Fiveteen: Summary Video (2:01)
Session Eight: Unique content and Distribution Channels
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