The second section considers how to determine the features, benefits and metrics that people want to know about your product or service, and how to wrap it all up into a Juicy Introduction that will leave others wanting to learn more.
Nicky runs Media Box Marketing and is a Chartered Institute of Marketing marketer. A hands-on marketer with a no-nonsense approach her career includes sales, corporate business development, personal development training, marketing, and communications. As well as this she has set up and sold a mail order limited company and chaired a local, national award winning children’s charity.
It is said she likes barefoot boogies and yoga on the beach, guess she’s a hippy chick at heart.