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Profiting From Public Relations | Bite-Sized Programme
WELCOME
Welcome Video (4:20)
Profiting from Public Relations Workbook
STARTER MENU
Session One: What is PR? (18:58)
Session Two: Who are your publics? (11:18)
Session Three: What is newsworthy? (19:38)
Session Four: Working with journalists and creating a media list (11:58)
Session Five: Creating a Media Policy (9:18)
Resources Section
Podcast: Peachy Public Relations
Podcast: Creating a Savvy Social Media Policy
MAIN MENU
Session Six: Perfecting a Press Release (32:12)
Session Seven: PR for Product Launches (11:01)
Session Eight: Mastering Radio and TV Interviews (12:25)
Session Nine: Crisis PR (7:50)
Resources Section
Press Release Template
The Marketing Menu Podcast Launch Press Release
Podcast: Event Marketing for Business
Podcast: Effective Email Marketing
Product Launch Template
AFTERS MENU
Session Ten: The role of Social Media in PR (14:17)
Session Eleven: Creating a content marketing strategy (9:36)
Session Twelve: Using networking for PR (15:16)
Resources Section
Podcast: Scrumptious Social Media
Podcast: Crushing it with storytelling
Podcast: How to Network and build trust and rapport
Social Media Policy Example
Podcast: Using Video for Marketing
The Marketing Menu Podcast Launch Press Release
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Press Release Launch of The Marketing Menu final.docx
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