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Signature Marketing Programme
Session One - Align Goals, Aspiration and Objectives
Tactical Planning
The Business SkillSet
Identify Target Markets
Understand Our Customers
Target Effectively
Remove Conversion Barriers
Achieve Customer Insight
Combine Marketing Methods
Tools to Use
How to Combine Them
Develop a Brand Approach
Adapt Market Position
Where Are We Now
Where Do We Want To Be
Pricing Opportunties
Measure Marketing Effectiveness
What To Measure
Analytics
Reviews and Testimonials
Design a 12 Month Action Plan
Plan to Plan Don't Plan to Fail
Putting Ideas into Action
Craft Distinctive Communications
Define Your Style
Use Storytelling
Protect Brand Reputation
Define The Customer Journey
Understand The Steps
Adding Value
Develop A Content Calendar
Navigate Promotional Channels
Social Media Tools and Techniques
Working With Journalists
Writing Creative Briefs
Develop a Brand Approach
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